Content focused on digital marketing strategy

Digital marketing thought leaders available to write about digital marketing strategy on topics such as email marketing, social media, SEO and PPC.

Regularly requested to write and comment on all digital marketing channels and topics including interviews, whitepapers and blogs. Contact us to discuss topics. We’re passionate about things digital marketing strategy related.


Here's our latest thought leadership guides, articles, contributions to industry research, blogs & quotes from interviews with the marketing press:

Author for the Smart Insights new quick win guide: Welcome email journey

Email Welcome Journey Guide

Author: Jenna Tiffany

Resource: Smarts Insights

Author for the Smart Insights new quick win guide: Email Welcome Journey with Dave Chaffey. Providing top tips on optimising a welcome programme alongside real brand examples.

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DMA Marketer Email Tracker Report - Council's perspective from Jenna Tiffany at Let'sTalk Strategy

DMA Marketer Email Tracker Report 2017

Author: DMA UK

Resource: DMA Insights & Research

Contributing hub member to the DMA Email Council research hub and Jenna Tiffany providing the council's perspective on the findings within the report.

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DMA Email Marketing Benchmarking Report 2017

Author: DMA UK

Resource: DMA Insights & Research

The latest addition of the annual DMA UK's email marketing benchmarking report. Jenna Tiffany provides her thoughts on the results.

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eMarketer
25/08/2017
UK Emails Are Seeing Their Clickthrough Rates Fall
Our founder, Jenna Tiffany quoted on the findings of DMA UK's email marketing benchmarking report.

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MediaPost
25/08/2017
Email Click Rates Fall In The UK
Jenna Tiffany comments on the latest email marketing benchmarking results released by the DMA UK.

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Netimperative
16/08/2017
Email marketing trends: Consumers open, but are cautious to click
Our founder, Jenna Tiffany quoted on the latest email marketing benchmarking report results by the DMA UK.

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The Drum
15/08/2017
Email click through rates drop to 1.6%, with publishing industry hit hardest
Our founder, Jenna Tiffany quoted on the latest email marketing benchmarking report results by the DMA UK.

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Mobile Marketing
15/08/2017
Email click through rate are falling, as Publishing, NPO & Finance sectors struggle
Our founder, Jenna Tiffany quoted on the latest email marketing benchmarking report results by the DMA UK.

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FreshMail
22/06/2017
Engaging email marketing must be relevant! #EMD17 key takeaways
Our founder, Jenna Tiffany featured as a speaker with her key takeaways on email strategy.

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FreshMail
23/5/2017
Email Strategy & Tactics: The Yin & Yang of email marketing

Jenna's top tips on how Strategy and Tactics can work together to improve email performance.

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CIM London
2/05/2017
Permission: time to pledge to get your data right
CIM's new campaign: Data Right, featuring a quote from Jenna Tiffany on the importance of respecting data and being GDPR ready today.

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NWB

24/04/2017

Interview with the founder of Let'sTalk Strategy

Lessons learnt from falling in canals & taking risks in business

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DMA UK
20/03/2017
How to create a successful email marketing strategy

Top 3 tips on creating a successful strategy for email marketing and how to measure the success through engagement.

Business Zone
13/03/2017
Common pitfalls of marketing

As marketers we are often oblivious of the traps we regularly fall into such as using marketing lingo, unable to engage an audience and messages without context.

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Freshmail
2/03/2017
Have we become obsessed with shiny, shiny as email marketers?

 

B2B Marketing

27/02/2017

5 B2B brands winning at personalisation
Our Founder Jenna Tiffany, is asked which B2B brands are creating the best personalised experiences.

BrightonSEO

23/02/2017

The distant friendship between SEO and Email Marketing


Email Audience

20/02/2017

5 reasons you need an email marketing strategy

Business Zone

18/02/2017

How to overcome marketers challenge with data
Do you often feel you’re drowning in data? You’re not alone...

Digital Strategy Consulting 

14/02/2017

"Email remains the bedrock of marketing..." Jenna Tiffany, Founder & Strategy Director at Let'sTalk Strategy.


NetImperative 

14/02/2017

'Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers...'

Retail Times

9/02/2017

'One in 10 marketers admit their emails aren’t relevant to customers, DMA report finds...'

DMA

9/02/2017

Key findings from the latest DMA Marketer Email Tracker Report 2017


DMA Marketer Email Tracker report 2017 

8/02/2017

The latest Marketer Email Tracker report featuring a summary of the report and report introduction from our Founder, Jenna Tiffany.

Digital Doughnut 

7/02/2017

What is a digital marketing strategy?

MyCustomer 

6/02/2017

Without a digital strategy, how do you know you’re marketing is in the right place, appealing to the right audience and being shown at the optimal time?


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