Resources to support marketers

At Let'sTalk Strategy, the team compiled a round-up of free training, tools, and content during an uncertain time, to help marketers with their professional needs.

This post dates from March 2020, so some of the offers and links below may no longer be available.

Training

• Andi Jarvis from Eximo Marketing offered an online Google Analytics workshop, free for CQ BID members and low cost for others.
• The Open University provided a comprehensive catalogue of free courses across a range of subjects.
• Moz made a number of SEO training resources available for free.
• LinkedIn offered free training paths focused on remote working and team management.

Tools

• Dom Hodgson created a free SEO starter pack bundle.
• Mailchimp provided free accounts for public services, plus special partner offers.
• Google Meet video calling became free for business customers.
• Blue Array offered free training access to recently unemployed individuals.
• Storyvine released free video templates.
• Facebook launched a business resource support hub with financial assistance for small and medium businesses.
• The Dots allowed freelancers to post jobs without cost.

In marketing

The round-up also highlighted expert perspectives and resources, including:

• Tips on creating successful virtual events
• Ann Handley's guidance on timely marketing strategies
• Email marketing expertise from several industry sources, including Ongage and Jeanne Jennings
• Econsultancy's email communication best practices
• DMARC authentication knowledge
• Inbox Expo recorded conference sessions
• ReallyGoodEmails emergency email resources
• The DMA's 2020 Marketer Email Tracker report