Insights from the 2nd edition book launch In today’s fast-evolving landscape, the very idea of what constitutes a “marketing strategy” is shifting. The launch of the second edition of Marketing Strategy marks more than just a book release; it underscores a timely dialogue on how businesses need to rethink, refine, and reorient their strategic frameworks. […]
2nd book edition launch event! The world has changed. AI is everywhere, customers are harder to pin down, and marketers are asking: Do we still need a marketing strategy? Join 5 leading voices in marketing to cut through the hype and get answers you can use tomorrow. 📅 Friday, 3rd October 2025 · 1:00-2:00pm GMT […]
Why marketing strategy needs structure Strategy. We all talk about it. But too often, it stays stuck in PowerPoint. Or it’s so high-level that no one’s quite sure what to do with it. That’s where the marketing STRATEGY framework comes in. It’s a simple, structured way to move from ideas to action, so your marketing […]
Why capability matters now more than ever Marketing is evolving fast. New tech. New channels. New expectations. But the teams doing the marketing? Often stuck playing catch-up. Building marketing capability isn’t about adding more tools. It’s about creating the skills, structures and mindset that help teams stay relevant, strategic and ready to deliver. This month, […]
