Award-winning Marketing Book

Marketing Strategy: Implementing and Measuring a Successful Marketing Strategy

A definitive guide for senior marketers to master strategy, leverage AI, and drive sustainable business growth.

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About the Book

Marketing Strategy offers a clear, authoritative framework designed for senior professionals seeking to lead with confidence in a rapidly evolving marketing landscape. In this new edition, Jenna Tiffany incorporates the latest insights on Generative AI and features expert perspectives from global brands like Disney.

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It provides proven strategic models and tools for informed decision-making, helping leaders navigate governance, financial impact and industry trends to deliver sustained business growth.

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You'll learn how to:

- Master key models to analyze the marketing environment strategically

- Implement adaptable frameworks across industries with step-by-step guidance

- Leverage real-world examples and expert interviews for actionable insights

- Measure and optimize marketing success using data-led decision making

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‍New to this edition‍

- Generative AI, new real-world examples and perspectives, online resources

- PowerPoint slides

- Developed for senior marketing executives, this guide equips you to lead strategy development that aligns with organizational goals and delivers clear ROI.

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Book Reviews

★★★★★ 4.5 out of 5 By Marketers

"This text is a must-have for marketing strategy professionals and students alike. Its unwavering focus on the application of marketing theory using practical templates and insightful case studies, shows you how to put theory into practice to create effective marketing strategies."

Alicia Farrell

University Marketing Lecturer

"Jenna's book will provide you with the approach, understanding and framework to create and execute a considered business marketing strategy that is primed for success. If you are new to marketing then this book could easily form the foundation of your marketing career. For experienced marketers, there is still plenty to learn."

Ade Lewis

Marketing Director, Mailchimp

"The modern marketer must truly understand what their strategy is to stand a chance of competing domestically, let alone in the global marketing place. My advice, stand on the shoulders of the marketing giants featured in this book and reap the rewards."

James Delves

Head of PR & Engagement, CIM

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Author Profile

Jenna Tiffany

Jenna Tiffany, CMktr, FHEA, F IDM, is a multi-award-winning marketer, author, and recognised as one of the Top 50 Marketers to Follow Worldwide. She is the Founder & Strategy Director of Let’sTalk Strategy, a Chartered Marketer, and a Fellow of the IDM with over 18 years’ experience.

Jenna has worked with global brands such as Shell, Hilton, and World Duty Free, and is also a published author, keynote speaker, and respected lecturer. Her second edition of Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing launches in October 2025.

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Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing

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