Introducing the Ultimate Guide to Email Marketing Strategy

We’re proud to announce that my new email marketing strategy guide, produced in collaboration with Email Monks, is now live. The Ultimate Guide to Email Marketing Strategy is your one-stop-shop for everything email strategy. It will take you right through from your very first ideas to strategy creation, execution, and evaluation.

What can you expect from the Ultimate Guide to Email Marketing Strategy?

Our guide pretty much does what it says on the tin. We’ve gone through the essentials for creating a great strategy, cleared up some misconceptions, tackled a few pet peeves, and shared my most exclusive tips.

Readers can expect to learn about:

• What email strategy is
• Why it’s important
• Where you should start with strategy creation
• Marketing objectives and their importance
• Your customers, how to identify them, and how to build a relationship with them
• Tactics, and how to weave them into your overall strategy
• Executing your strategy tactically
• Evaluating performance metrics

Plus a few neat tricks that we’ve picked up along the way!

Why should I read the Ultimate Guide to Email Marketing Strategy?

Strategy is the most important aspect of any marketing campaign, on any channel. The GDPR has provided us as marketers the change to rebuild trust and relationships with our customers, and the only way to do that is to get to know them, offer them value, and give them what they want. And we do that through creating a strategy.

So, we need to go back to the classroom and relearn (or, in many cases, learn) the fundamentals of producing and executing a great strategy.

Email remains the most promising marketing platform out there. It consistently delivers the greatest ROI of all marketing channels.  

If you want to tap into this amazing potential and build a customer-winning strategy, head on over to Email Monks and get stuck into the Ultimate Guide to Email Marketing Strategy.