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Digital Marketing
Digital marketing is the promotion of products and services using digital channels like the internet, social media, email, and websites to connect with potential customers.
Building marketing capability: how to future-proof your marketing team
Jenna Tiffany
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August 25, 2025
Marketing is evolving fast. New tech. New channels. New expectations. But the teams doing the marketing? Often stuck playing catch-up.
Why digital marketing team structure matters more than tools
Jenna Tiffany
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July 25, 2025
Digital marketing teams work best when roles are clear, planning is collaborative and tools support the process instead of slowing it down. Better collaboration leads to better results.
Social media marketing: history, future, and interesting facts
Jenna Tiffany
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January 30, 2023
Twenty years ago the term social media had not been coined. A tour through how it grew, what it tells us about our industry, and what it means for marketers now.
Affiliate marketing: why, when, and how to bring in an affiliate
Jenna Tiffany
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January 16, 2023
Affiliate marketing can bring in brand new audiences if done right. Here is why it works, when to reach for it, and how to pick and brief the right partner.
A brief guide to SEO
Jenna Tiffany
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December 5, 2022
SEO is like exercise. Few people genuinely like it, but you have to do it to maintain a healthy brand. Here are the basics, from crawling to content to the future of search.
Digital marketing channels: a quick guide
Jenna Tiffany
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November 7, 2022
Picking the right channel is a big part of any good marketing strategy. A quick primer on SEO, PPC, affiliate, social, email, websites, content and PR.