.png)
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce.
Marketing strategy: The framework
Jenna Tiffany
|
September 15, 2025
Strategy. We all talk about it. But too often, it stays stuck in PowerPoint. Or it’s so high-level that no one’s quite sure what to do with it.
Picking the right marketing channels
Jenna Tiffany
|
June 27, 2024
Tactics shouldn't be confused with strategy, but they still matter. Before you deploy them, you have to decide which marketing channels you will use.
Traditional marketing offline channels: a quick guide
Jenna Tiffany
|
November 21, 2022
Offline marketing has not gone away, and it is no poor second fiddle to digital. A quick guide to trade shows, direct mail, out-of-home, radio and TV.
The 4 Cs of marketing and how to use them in your strategy
Jenna Tiffany
|
October 24, 2022
Customer, Cost, Communication and Convenience. How the 4 Cs help you understand what a consumer truly needs from your product, and keep the focus where it belongs.
The product lifecycle model and how to use it in real-life situations
Jenna Tiffany
|
September 26, 2022
Every product has a lifecycle, and each stage needs a different marketing strategy. Here are the four stages and how to make informed decisions at each one.
My book is multi-award winning
Jenna Tiffany
|
September 12, 2022
Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing has won two Global Ebook Awards, bringing its total to four prestigious awards.