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Podcast
Marketing Strategy is BACK
Jenna Tiffany
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October 3, 2025
The world has changed. AI is everywhere, customers are harder to pin down, and marketers are asking: Do we still need a marketing strategy?
The Marketing Strategy Series - Interview with Steve Kemish: Episode 12
Jenna Tiffany
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October 18, 2021
An interview with Steve Kemish, CEO of Intermedia Global, on how a background in tech shaped his award-winning marketing career and why marketers should be ready to crunch some numbers.
The Marketing Strategy Series - Interview with Sara Meikle: Episode 11
Jenna Tiffany
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October 4, 2021
Sara Meikle, Senior Loyalty Officer at Action for Children, on her award-winning Boycott Your Bed campaign, the importance of testing, and why the customer does not care about their journey.
The Marketing Strategy Series - Interview with Neil Hopkins: Episode 10
Jenna Tiffany
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September 20, 2021
Neil Hopkins, senior communications specialist, on his Covid messaging work, the myths holding companies back, and the importance of curiosity.
The Marketing Strategy Series - Interview with Jono Alderson: Episode 9
Jenna Tiffany
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September 6, 2021
Jono Alderson of Yoast on helping clients understand how Google works, why businesses still struggle to grasp SEO, and the value of challenging entrenched opinion.
The Marketing Strategy Series - Interview with Michele Gettins: Episode 8
Jenna Tiffany
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August 23, 2021
Michele Gettins, Chief Marketing Officer at Iamproperty, on how she earned marketing a seat at the board table and how to weave customer insight into daily practice.