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Strategy
Reimagining marketing strategy in the age of AI:
Jenna Tiffany
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October 30, 2025
In today’s fast-evolving landscape, the very idea of what constitutes a "marketing strategy" is shifting. The launch of the second edition of Marketing
Why marketing innovation doesn't need to shout
Jenna Tiffany
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June 25, 2025
Quiet innovation isn't about big, loud changes. It's about small, strategic shifts in how marketing teams plan, collaborate and execute that lead to measurable impact.
Execution: Implementing your marketing strategy consistently (part 1)
Jenna Tiffany
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July 31, 2024
You've done the research and aligned the key elements of your strategy. Now comes execution, and consistency is what makes it land.
Marketing planning
Jenna Tiffany
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May 31, 2024
A marketing plan is part of a strategy, but it is not the whole thing. Here is what marketing planning covers, why it matters, and how the 7Ps and 4Cs fit in.
How to create marketing objectives that scale
Jenna Tiffany
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March 27, 2024
Objectives give marketing plans a sense of purpose. Here is how the SCALE framework adds the context that turns a vague goal into a concrete, achievable objective.
Analysing the marketing environment
Jenna Tiffany
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February 28, 2024
Detailed market analysis is the backbone of a successful marketing strategy. Here is how to analyse the micro and macro marketing environment using SWOT, SWOTELL, PESTLE and COMPETE.