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Data
Data
How to research your customers
Jenna Tiffany
|
May 2, 2024
At stage R in the STRATEGY framework the focus is on reach: discovering your existing customers and target audience, and what they actually value.
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Data
How to create perfect customer personas
Jenna Tiffany
|
August 29, 2022
Customers want to be treated like people, not data points. Here is how to segment your list, humanise each segment, and put personas to work without slipping into stereotypes.
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Data
How to get to know your customer through data and market research
Jenna Tiffany
|
August 15, 2022
Customer data is generated at every touchpoint. Here is how to gather and use it to understand what your customers need, without intruding on their privacy.
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Data
Understand the importance of your customer by learning what's important to them
Jenna Tiffany
|
August 1, 2022
The R in STRATEGY stands for Reach, and it is all about getting to know your customers. Here is how Maslow's Hierarchy of Needs helps you find where your product fits.
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