Today, it’s an honour and a pleasure to share with you my interview with Neil Hopkins, senior communications specialist and leader.
Neil is not just one of the country’s leading experts in communications. He’s also a wonderful storyteller, and a very talented creator. Recently, he’s been working on Covid messaging - a challenging job which he handled with his trademark tact, sensitivity, and deep understanding of the customer.
Click ‘play’ to hear more about that Covid messaging project, myths that are holding companies back, the importance of curiosity, and much more. I’ve added some timestamps below for you to find your favorite bits easily:
- How did you get into marketing? 0:18
- What does your current role involve? 1:49
- You’ve worked on Covid messaging. Did you find that challenging? 3:18
- Do you have any advice for aspiring marketeers? 6:18
- In my book, you highlight two myths that are holding companies back when developing marketing strategy. Can you explain this briefly for the listeners? 7:48
- What are the main challenges you face when implementing a marketing strategy? 11:16
- What do you think are the most common pitfalls that marketers face? 14:00
- What advice would you give your younger self if you were starting out in marketing now? 19:54
I’d like to give a massive thank you to Neil for taking part in this interview with me. If you want to know more about Neil, check out his Linkedin page.
For the next in my series of interviews, subscribe to the Let’sTalk Strategy Youtube channel or if you prefer listening on the go, to our SoundCloud playlist. Next time, I’ll be talking to Steve Kemish, CEO of IMG, about why aspiring marketers should get serious about maths. Click that notification bell to watch as soon as the episode drops!
For more on marketing strategy and how it can transform your business, check out my 5* rated book, ‘Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing’.
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