Today, I’m delighted to share an interview with Steve Kemish, CEO of Intermedia Global (IMG). Steve is an experienced and talented marketer, who’s won numerous awards in his career.
Just recently his work has won six times at the B2B Marketing Awards and twice at the Database Marketing Awards. He’s also got wins under his belt from the New Media Age Awards, CRN Awards, Revolution Digital Marketing Awards, IDM Marketing Awards, DMA Marketing Awards, and the Professional Publishers Associations Awards. And that’s just the recent wins!
As CEO of IMG, Steve helps brands to grow through precise, skilled, marketing. His background is in tech, which (as you’ll learn in the interview!) has given him a fantastic advantage in his career.
In our chat, Steve shared some of the secrets of his success - and explained why aspiring marketers should be prepared to crunch some numbers. I’ve broken up the topics we discussed using timestamps, so you can easily find your favourite bit again:
- How did you get into marketing? 0:23
- How a background in tech can really help with marketing: 2:22
- What does your current role involve? 5:43
- What advice would you give aspiring marketeers? 7:49
- Do you have any advice for marketers who are struggling to highlight the importance of strategy? 10:19
- Do you have any tips on keeping grounded while everyone else runs to the next shiny thing? 13:06
- What are the key challenges you’ve experienced with clients when implementing marketing strategy? 15:50
- What do you think are the most common pitfalls a marketeer faces, and how can we overcome them? 18:18
- What advice would you give your younger self if he were starting out in marketing today? 20:59
I’d like to give a massive thank you to Steve for taking part in this interview with me. If you want to know more about Steve, check out his Linkedin page. For more on IMG and their work, head on over to the IMG website.
For the next in my series of interviews, subscribe to the Let’sTalk Strategy Youtube channel or if you prefer listening on the go, to our SoundCloud playlist. Click that notification bell to watch as soon as the episode drops!
For more on marketing strategy and how it can transform your business, check out my 5* rated book, ‘Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing’.
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