2nd book edition launch event!
The world has changed. AI is everywhere, customers are harder to pin down, and marketers are asking: Do we still need a marketing strategy?
Join 5 leading voices in marketing to cut through the hype and get answers you can use tomorrow.
📅 Friday, 3rd October 2025 · 1:00-2:00pm GMT
📍Online
Why join?
- Learn what a marketing strategy really is (and why tactics alone won’t cut it)
- See how to build a marketing strategy step-by-step
- Hear from Joyann Boyce on AI + strategy (spoiler: you still need both)
- Get Jordie van Rijn’s playbook for finding your customers
- Debate the 7Ps with Joolz Joseph, plus her bold “8th P”
- Discover BED: Basic, Expected, Differentiated, a killer tool for product marketing
Who’s on stage?
- Jenna Tiffany — Author & Marketing Strategist
- Joolz Joseph — Marketing Mentor, Trainer and University Lecturer
- Joyann Boyce — Inclusive AI Expert
- James Delves — Head of PR & Communications, Chartered Institute of Marketing
- Jordie van Rijn — Marketing Technologist Adviser & Thought leader
Big questions we’ll tackle
- What exactly IS marketing strategy?
- Do we still need one now AI is here?
- Who are our customers and how do we find them?
- Is the 7Ps still alive, or is it time for something new?
- How do you market products people can’t ignore?
About the Book
The 2nd edition of Marketing Strategy blends the best of marketing wisdom with tools for today’s challenges. Fresh, practical, and designed to help you make an impact.
Don’t miss out
Seats are limited (and going fast). Join us live online.
