We’re kicking off this brand new series with an interview with James Delves, Head of PR and Engagement at the CIM (Chartered Institute of Marketing). While writing my book, ‘Marketing Strategy’, I was lucky enough to interview some of the biggest names in marketing. Their insights, experiences, and anecdotes add incredible depth and value to […]
The only marketing book you’ll ever need – launches today! Don’t miss out, order your copy! It’s been years in the making, and it’s finally here. Jenna Tiffany’s book, Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing, has launched globally today! Dr Dave Chaffey, Co-founder of SmartInsights.com and co-author of ‘Digital Marketing Strategy, Implementation […]
In just 2 weeks my new book, “Marketing Strategy” will be hitting shelves. A few lucky people have read it already – here’s what they had to say.
As you might have gathered from the company name, we talk a lot about strategy! But what exactly do we mean? Ahead of my new book’s launch, let’s take a look at what strategy actually is. “What is strategy?” sounds like a question with an obvious answer. We all know what strategy is. We all […]
