Voice tech in email marketing is a development which is really exciting, as I think it will enable us to make email much more accessible than it is at the moment. With the likes of Alexa and Siri able to read out emails to customers, a whole new world of potential opens up. However, the format is not without its challenges, as explained in this article.
The Direct Marketing Association (DMA) Email Council research hub that our founder Jenna Tiffany is a contributing member to have just released their 2019 report – and it makes for interesting reading. In an online survey of 2,022 representative respondents, they gauged attitudes and behaviours towards email marketing amongst the British public.
The past twelve months have shaken the world of email marketing. We kicked off 2018 with the Cambridge Analytica Scandal, which eroded a lot of trust in online data collection methods. Then there was the GDPR, which reframed the power of the consumer in the modern email game. Questions began to be asked over whether email as a channel was losing it, whether its influence was fading, and whether it still had as much bang for its buck as it used to.
Since the enforcement of the GDPR after 25th May 2018, ‘breaking news’ data breaches are becoming extremely common. It is without question that there were data breaches before, but today the risks to businesses are higher financially (up to 4% of worldwide annual turnover or up to €20 million, whichever is higher) and can also severely damage a brands reputation. Consumers are more informed than ever before not only about the value of their data and but also their rights and ways to raise a complaint to the ICO.
