If there’s any one thing you should put some serious time and effort into, it’s your welcome email. Get it right, and you’ll have a loyal customer for years and years.

Most people don’t get into marketing because they’re passionate about tracking clicks. At its heart, the art of marketing is about creativity, ingenuity, and human connection. So how can marketing automation help you achieve that?

We’re pleased to share the definitive guide to lead scoring that we’ve been writing for prestigious marketing publisher and learning platform Smart Insights. Lead scoring is a massively important part of any marketing strategy and always needs to be approached from a strategic point of view. So it makes sense that Smart Insights approached Jenna Tiffany, a strategy expert for help!

SuperOffice have recently released their report on the state of email marketing in 2018. It makes for eye-opening reading with 59% of B2B companies not using email to communicate with their prospects and customers.