The email marketing trend predictions are in, so let's take a look at the top ones that we should all be keeping an eye on in the year ahead.

The stats for Black Friday and Cyber Monday's performance in 2017 are in so let’s look at this year’s Black Friday and Cyber Monday to evaluate if it lived up to the hype...

Providing the right content in the right context remains king in the digital experience. Personalisation enables you to do this but the truth is that many brands are still playing catch-up – with site pages littered with products which the viewer has already bought or even worse, content which is completely irrelevant. Personalisation has to get smarter and feel like it fits more seamlessly into the digital journey.

The single mention of GDPR in a room full of email marketers will generate a vast array of reactions. Is it something that email marketers should fear?