Influencer marketing can no longer only be defined as an agreement with a celebrity to endorse your product, it now includes experts within any given industry or subject matter. But how many of us believe it as a valuable addition to our marketing strategy?

Cute robot or scary machine? We’ve all seen the sci-fi films of the past decade predicting a future on earth with an artificial being. Well, now more than ever, the films of past are slowly becoming reality in more ways than we may notice.

Digital marketing trend 3 is about going back to basics. As marketers, we have a habit of taking our eyes off the basics and chasing the next shiny thing…

Trend 2: rising against 'social norms' with rise of challenger brands and technology, find out how this impacting marketing.