Providing the right content in the right context remains king in the digital experience. Personalisation enables you to do this but the truth is that many brands are still playing catch-up – with site pages littered with products which the viewer has already bought or even worse, content which is completely irrelevant. Personalisation has to get smarter and feel like it fits more seamlessly into the digital journey.

The single mention of GDPR in a room full of email marketers will generate a vast array of reactions. Is it something that email marketers should fear?

Influencer marketing can no longer only be defined as an agreement with a celebrity to endorse your product, it now includes experts within any given industry or subject matter. But how many of us believe it as a valuable addition to our marketing strategy?

Cute robot or scary machine? We’ve all seen the sci-fi films of the past decade predicting a future on earth with an artificial being. Well, now more than ever, the films of past are slowly becoming reality in more ways than we may notice.