Affiliate marketing is a popular marketing tactic which can bring in brand new audiences if done right. In my book, ‘Marketing Strategy: Overcome common pitfalls and create effective marketing’, I go into detail about how to turn affiliate marketing to your advantage. But my blog readers deserve to know a bit about affiliate marketing too, […]

SEO is like exercise. Few people genuinely like it, but you have to do it in order to maintain a healthy brand.  As you probably know, SEO stands for Search Engine Optimisation. It’s a method of ensuring that your website and/or content appears in search results when someone makes a relevant query. In the past, […]

With all the buzz about digital marketing, you could be forgiven for thinking that traditional, offline channels have gone away.  But they haven’t. Offline marketing is still happening. What’s more, it’s not a poor second fiddle to online marketing. It’s a vital and powerful force for getting your message across. When done right, offline marketing […]

Picking the right channel is a big part of any good marketing strategy. Channels are very different, and what works perfectly on one will totally flop on another. There are loads of digital marketing channels. All of them have different formats, different audiences, and different aims. Some are designed to build community through image and […]