This month, we’re going to be talking about marketing planning. Isn’t ‘marketing planning’ the whole thing we do here at Let’sTalk Strategy? Isn’t a ‘marketing plan’ basically a strategy? Well, no. A marketing plan is part of a strategy, but it’s not the whole thing.  A marketing plan – rather than being a road map […]

At stage R in the STRATEGY framework, the focus is on reach. In this stage, the focus is on discovering your existing customers and target audience.  Companies and organisations must adapt to their customers’ constantly shifting preferences, aversions, and actions, or else they risk losing their business. Consider location tracking as an example. Many people […]

In this blog we are going to discuss objectives, the value they bring to marketing plans and the best ways to use the SCALE framework to develop successful marketing objectives. And no, we’re NOT talking about the scales we weigh ourselves on!   Using analysis, you can create marketing objectives whilst ensuring that they are aligned […]

In this blog, we’re going to be looking at how to effectively analyse the marketing environment. Detailed and specific market analysis is the backbone of a successful marketing strategy. It will arm you, the marketer, with the kind of knowledge and self-awareness that can provide serious competitive advantage. Sounds good? It is! Let’s dive in. […]