Today, it is an honour and a pleasure to share an interview with Sara Meikle, Senior Loyalty Officer at Action for Children. She’s a highly skilled digital marketer, with a passion for charity. She’s been influential in driving Action For Children’s growth through brilliantly curated campaigns and some very clever strategising. Sara was kind enough […]

As an extra bonus at the end of my new book, ‘Marketing Strategy’ by Jenna Tiffany, readers will learn about the most common pitfalls they might encounter, and how to avoid them. “Jenna Tiffany adds to the body of knowledge on how to make an email marketing program more effective and more profitable! I especially […]

Today, it’s an honour and a pleasure to share with you my interview with Neil Hopkins, senior communications specialist and leader. Neil is not just one of the country’s leading experts in communications. He’s also a wonderful storyteller, and a very talented creator. Recently, he’s been working on Covid messaging – a challenging job which […]

The final letter in the STRATEGY Framework is Y – Yield. Here’s why a full post-campaign analysis is more important than you might realise. “Measurement and metrics is an area that can define the success of a strategy or that can be the cause of its downfall. The problem for me with metrics is that […]