Today, I am thrilled to share with you an interview with Henk-Frits Verkerk, Managing Director of Sports Alliance. If you’re interested in data marketing, this is the episode for you! Henk-Frits is one of the founders of Sports Alliance – Europe’s very first fanmarketing company – and his wide-ranging expertise is highly valued throughout the […]
The R in the STRATEGY Framework stands for Reach. Here’s why Reach is one of (if not the!) most important factors in your entire campaign. “Listen. Take every opportunity to do so.” That’s the advice of Tim Bond, Head of Insight at the Data & Marketing Association. He’s talking about one of the most important […]
Today, I’m thrilled to present a really thorough and really fun interview with Nichola Stott, founder of SEO agency Erudite. With Erudite, Nichola provides SEO, CRO, UX, and web analytics services to the world’s best businesses. The aim, says Nichola, is to make the web more accessible for everyone. Web commerce doesn’t have to be […]
The first T of my innovative STRATEGY framework stands for Target. Here’s how to make a strategic bullseye with perfectly picked goals and objectives. Imagine setting out for a drive with no sat-nav, no map, and only the vaguest idea where you’re going. What’s more, you find that your speedometer isn’t working, and you have […]
