In just 2 weeks my new book, “Marketing Strategy” will be hitting shelves. A few lucky people have read it already – here’s what they had to say.
In just 2 weeks my new book, “Marketing Strategy” will be hitting shelves. A few lucky people have read it already – here’s what they had to say.
As you might have gathered from the company name, we talk a lot about strategy! But what exactly do we mean? Ahead of my new book’s launch, let’s take a look at what strategy actually is. “What is strategy?” sounds like a question with an obvious answer. We all know what strategy is. We all […]
I’d like to talk to you about a marketing problem that drives me mad: the Price-Slash Cycle. I think this is something that's frustrated every marketer at one point or another - but it keeps on happening!
Pre-order now to avoid missing out I’m very excited to make an announcement - I’ve written a book! It’s been a labour of love, and years in the making, but my ultimate guide to Marketing Strategy will be released on 3rd May 2021.