I have a treat for you all this week – an interview with Tim Bond, Head of Insight at the DMA (Data & Marketing Association).  Tim comes from a background in social sciences. This gives him some seriously valuable insights into the dynamics between brands, marketers, and customers.  He’s used his social science training to […]

The S in the STRATEGY Framework stands for Scenario. Here’s how you can use it to launch award-winning campaigns. If you’ve been following my blog, you’ll know all about my innovative new framework for building a campaign: STRATEGY. STRATEGY takes you through every step you need to create, launch, steer, and analyse any campaign from […]

In this week’s interview I’m lucky enough to be talking to email legend Jeanne Jennings. Jeanne is internationally renowned for her marketing expertise. She’s one of those people that every marketing undergrad aspires to be – a natural born marketer who, despite all her hard and important work, retains a powerful passion for the job. […]

STRATEGY is a brand new way of thinking about Marketing Strategy. There are lots of models and frameworks available for parts of campaign strategising. My new book, ‘Marketing Strategy’ explains them all, from old favourites like SWOT, PESTLE and VRIO to brand new frameworks like SWOTELL and SCALE. All of these are fantastic for guiding […]