One of the biggest challenges the team here at Let’sTalk Strategy is the confusion between ‘Strategy’ and ‘Tactics’. You’d be amazed at how many otherwise brilliant business leaders struggle with projects and campaigns simply because they’ve mistaken a set of tactics for a full-blown strategy. So, let’s start by ironing out this problem. Here’s the […]

It seems crazy to think that, a mere twenty years ago, the term ‘social media’ had not yet been coined. Even for those of us who remember the years before social media (I’m showing my age now!), it seems incredible to think that we went about our lives and our business without instant access to […]

Affiliate marketing is a popular marketing tactic which can bring in brand new audiences if done right. In my book, ‘Marketing Strategy: Overcome common pitfalls and create effective marketing’, I go into detail about how to turn affiliate marketing to your advantage. But my blog readers deserve to know a bit about affiliate marketing too, […]

SEO is like exercise. Few people genuinely like it, but you have to do it in order to maintain a healthy brand.  As you probably know, SEO stands for Search Engine Optimisation. It’s a method of ensuring that your website and/or content appears in search results when someone makes a relevant query. In the past, […]