I am over the moon to announce that my book ‘Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing’ has won not one but TWO Global Ebook Awards! This brings its total of prestigious awards up to four. Back in May, it won Sales & Marketing Book of The Year at the Business Book Awards, […]

In my last blog, I spoke about how you can use data and market research to get to know your customers. Today, I’m going to tell you one of the best ways to put what you’ve learned to work. Customers want to be treated like the people they are, not like data points. So, to […]

In my last blog, we explored the Hierarchy of Needs and how you can use it to understand your customers. The Hierarchy of Needs can be used to both understand your customer, and to understand how your product can give your customer that all-essential value. However, to do this most effectively, you need to understand […]

The R in STRATEGY stands for Reach – and it’s all about getting to know your customers. Customers have always been the most important element of any marketing strategy. For as long as marketing has existed, customer research has been top of the priority list. But, in today’s crazy world, customer research is more complicated […]