Today, I have the very great pleasure of sharing an interview with the legendary Joolz Joseph. Try not to be envious of that gorgeous beach behind her! She has some incredible insights to share from her spot in the sun. Joolz Joseph is one of those people who can wear a lot of hats and […]

The A in the STRATEGY Framework stands for Awareness. In my new book, ‘Marketing Strategy’, I explain how Awareness leads to profit (and how to make it work for you) If you’ve been following my blog you’ll know all about my innovative marketing framework STRATEGY. STRATEGY is a framework which takes you through every step […]

Today, I am thrilled to share with you an interview with Henk-Frits Verkerk, Managing Director of Sports Alliance. If you’re interested in data marketing, this is the episode for you! Henk-Frits is one of the founders of Sports Alliance – Europe’s very first fanmarketing company – and his wide-ranging expertise is highly valued throughout the […]

The R in the STRATEGY Framework stands for Reach. Here’s why Reach is one of (if not the!) most important factors in your entire campaign. “Listen. Take every opportunity to do so.” That’s the advice of Tim Bond, Head of Insight at the Data & Marketing Association. He’s talking about one of the most important […]