In this week’s interview I’m lucky enough to be talking to email legend Jeanne Jennings. Jeanne is internationally renowned for her marketing expertise. She’s one of those people that every marketing undergrad aspires to be – a natural born marketer who, despite all her hard and important work, retains a powerful passion for the job. […]

STRATEGY is a brand new way of thinking about Marketing Strategy. There are lots of models and frameworks available for parts of campaign strategising. My new book, ‘Marketing Strategy’ explains them all, from old favourites like SWOT, PESTLE and VRIO to brand new frameworks like SWOTELL and SCALE. All of these are fantastic for guiding […]

We’re kicking off this brand new series with an interview with James Delves, Head of PR and Engagement at the CIM (Chartered Institute of Marketing). While writing my book, ‘Marketing Strategy’, I was lucky enough to interview some of the biggest names in marketing. Their insights, experiences, and anecdotes add incredible depth and value to […]

The only marketing book you’ll ever need – launches today! Don’t miss out, order your copy! It’s been years in the making, and it’s finally here. Jenna Tiffany’s book, Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing, has launched globally today! Dr Dave Chaffey, Co-founder of SmartInsights.com and co-author of ‘Digital Marketing Strategy, Implementation […]