Today, it’s an honour and a pleasure to share with you my interview with Neil Hopkins, senior communications specialist and leader. Neil is not just one of the country’s leading experts in communications. He’s also a wonderful storyteller, and a very talented creator. Recently, he’s been working on Covid messaging - a challenging job which […]

The final letter in the STRATEGY Framework is Y - Yield. Here’s why a full post-campaign analysis is more important than you might realise. “Measurement and metrics is an area that can define the success of a strategy or that can be the cause of its downfall. The problem for me with metrics is that […]

Today, I have the very great pleasure of sharing an interview with Jono Alderson, Special Ops Manager at Yoast. Jono and I used to work together, way back in the early days of SEO - on a project he’d probably rather forget (tune in to the interview for details!).  These days, Jono is a recognised […]

The G of the STRATEGY Framework stands for Generate. Here’s what to think about when tracking your campaign results. Your campaign preparation doesn’t end when your campaign goes live. Even when your campaign is out in the public domain, there is still plenty of time and scope to change and improve things. That’s why it’s […]