Today’s treat is an interview with Michele Gettins. Michele isn’t just a legend who’s managed to pull marketing up to its rightful place in the boardroom – she’s also my former boss! So I am well aware of her passion, her drive, and the pride she takes in her job. She’s also a warm and […]

We’re up to the E in the STRATEGY Framework. Time to put all that hard work to good use! Here’s how to make sure that your campaign finds its feet in the big wide world. “We can’t assume we know what our supporters want. We often see that people will tell us one thing and […]

This week, I’m delighted to share my interview with Kevin Dunckley, Chief Sustainability and Innovation Officer at HH Global. HH Global is a renowned marketing execution partner, operating in 44 countries. As its Chief Sustainability and Innovation Officer, Kevin is responsible for driving progress and supporting the values that make HH Global so successful.  In […]

The latest in my series based on my new book, ‘Marketing Strategy’, brings us up to the second T in STRATEGY: Tactics Chapter Six of my new book, ‘Marketing Strategy’ by Jenna Tiffany, contains absolutely everything you could ever want to know about campaign tactics. Every marketer loves a good tactic. That’s why we got […]