Pre-order now to avoid missing out
I’m very excited to make an announcement - I’ve written a book!
It’s been a labour of love, and years in the making, but my ultimate guide to Marketing Strategy will be released on 3rd May 2021. I can’t quite believe we’ve finally got here!
I wanted to create the book I wish I’d had when starting out. A book that would do everything. A total, fully comprehensive guide to marketing strategy - covering everything from basic definitions to running your own fully-fledged strategic campaign.
After a thorough introduction to marketing strategy, the history of marketing, and the reasons you need strategy (spoiler: there are five major reasons, and each one of them will transform your business!), I’ll take you through every step of creating a successful strategy.
Because I love a good acronym (who doesn’t?), I’ve aligned my chapters with the letters of my favourite word: STRATEGY:
S - Scenario. Here, you’ll learn how to take stock of your brand’s current situation.
T - Targets. How to pick and set great goals, objectives, and KPIs.
R - Reach. All about your most important asset: your customer.
A - Awareness. Learn how to get your audience’s attention.
T - Tactics. Arm your strategy with an arsenal of tactics.
E - Execution. Take your strategy and send it out into the world.
G - Generate. How to track and analyse your results.
Y - Yield. Learn how to draw actionable insights from your strategy’s performance.
I’ll also teach you how to avoid common pitfalls in marketing strategy. As a bonus, I’ve interviewed some of the world’s best marketers and printed their insights in my book, just for you!
The book holds decades of marketing experience and insights - but hey, instead of telling you, why don’t I show you? Here’s an extract from the book itself:
“Writing this book has been a passion of mine. In my years as a marketer, the lack of focus on strategy and the increasing focus on quick-win tactics without a clear plan has been a constant battle.
My goal in writing this book was to provide a framework that marketers, students and business owners can use to create new and review existing marketing strategies.
The future of marketing is one in which strategy is at the very heart of every campaign. In this future, strategy always comes first. It informs every decision made. Ideas are embraced with open arms, but always with the core focus on satisfying the needs and wants of the target consumer.
I hope this book serves you well at all times as you march into the battle of the ever changing marketing world. May it be a great source of inspiration on your future marketing journey.”
I’ve worked hard to make this book straightforward and engaging as well as informative. You, my reader, will learn everything you need to know to become a successful strategic marketer.
Easy to follow break-downs guide you through every element of marketing strategy. Brand examples and workshop exercises help you apply the book’s lessons to real-life marketing. No stone is left unturned!
Readers so far have been impressed. Here’s what legendary marketer Jeanne Jennings had to say:
“Jenna Tiffany adds to the body of knowledge on how to make an email marketing program more effective and more profitable! I especially liked her chapter on common pitfalls, as it addresses the most common issues with email marketing programs, head-on. If you’re looking to start or improve an email marketing program, this is a book that will help.”
Jeanne Jennings. CEO, Email Optimization Shop, General Manager at Only Influencers, Programming Chair for Email Innovations Summit
And James Delves, Head of PR & Engagement at the CIM (Chartered Institute of Marketing)
“The modern marketer must truly understand what their strategy is to stand a chance of competing domestically, let alone in the global marketing place. My advice, stand on the shoulders of the marketing giants featured in this book and reap the rewards.”
By the time you close the book, you’ll be armed with all the knowledge you need to create award-winning strategies - and you’ll have every framework you need at your fingertips!
I should warn you - this book has been hotly anticipated if I do say so myself! I expect the first printing to fly off the shelves. Pre-order now, to make sure you get your copy!
About Jenna Tiffany
Jenna Tiffany, award-winning marketer, has been recognized as one of the top 50 marketers to follow in the world. She is the Founder and Strategy Director at marketing agency Let’sTalk Strategy, providing strategic consultancy services across the digital marketing mix. She is a Chartered Marketer and awarded Fellow of the Institute of Data & Marketing (IDM) with over ten years’ marketing experience, and has consulted on marketing strategy with brands such as Shell, Hilton and World Duty Free.
Jenna is a keynote speaker, having spoken at hundreds of marketing events worldwide and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna is also a qualified teacher regularly teaching marketing at universities. She regularly gets interviewed for her thoughts on marketing strategy and the latest trends.