MARKETING STRATEGY WORKSHOPS

MARKETING STRATEGY WORKSHOPS DESIGNED FOR YOU

Creating a marketing strategy remains a key challenge for marketers. In this workshop we will eliminate that challenge by providing you with the tools, knowledge and structure to create an effective strategy for your organisation.

Led by Chartered Marketer and awarded Fellow from the IDM, Jenna Tiffany, the Founder & Strategy Director at marketing consultancy Let'sTalk Strategy will share her extensive experience creating strategies for brands such as Hilton, World Duty-Free, Godiva, Shell and many more.

"Many thanks for the training. I really enjoyed it. Me and my team already started discussing about the ideas you have presented.”

Diana Apreutese

DMT MARINE EQUIPMENT

Lets Talk Strategy Marketing Workshop Underway

IS THIS STRATEGY WORKSHOP SUITABLE FOR ME?

The workshop is ideal for marketers from any type of organisation, entrepreneurs and business owners who are wanting to improve their strategic capabilities or review an existing strategy that is already in place. Marketing/strategy knowledge level from beginner to intermediate. If you're an advanced strategist, please contact us directly as we are planning to host an advanced strategy workshop separately.

AGENDA - WHAT YOU WILL LEARN?

The day will cover the following:

Session 1: The evolving context of marketing

• How to keep up and stay ahead
• What is a strategy, why is it essential
• Learn how to define an effective objective

Session 2: Understanding the marketplace and customers to gain a competitive advantage

• SWOT and PESTEL your marketing environments
• Learn how to segment, target and position your customers and prospects effectively
• How to conduct relevant research

Session 3: How to plan a successful marketing campaign

• Where to start when planning your marketing campaign
• Brand examples of good and bad campaigns, methods, techniques and templates to use
• Determining which channels are best to use, when and why

Session 4: Measuring marketing performance, evaluation & control

• Learn how to analyse your past marketing campaigns
• How to establish KPIs (Key Performance Indicators) for your marketing campaign
• Tools to use to measure campaign performance
• Brand examples of CLTV (Customer Life Time Value) and other advanced techniques.

FORMAT AND WORKSHOP SIZE

This training day is taught as an instructor-led workshop with an appropriate mix of lecture, discussion and hands-on exercises. Please dress casually. We aim to limit the class size to 40 attendees. There is the opportunity to ask Jenna any questions throughout the day both as a group or independently.

Pricing

Get in touch with us with your requirements and we can provide a bespoke quote.

SOME OF OUR FEEDBACK

"Great session Jenna! Came away with lots to think about in terms of the customer journey."

"I was also witness to Jenna's workshop prep and was thoroughly impressed by her seamless ability to adapt her content to the audience and always keep a focus on the value to the client. I would highly recommend Jenna as both a speaker and value-orientated marketer."

Rob Lee - Consultant

"I recently hired Jenna to deliver a deep introduction to marketing training session to two new recruits [Hollie and Andrei]. Jenna is a very experienced, formally qualified and well-rounded marketer who knows the fundamentals inside-out, as well as the fast-paced changes of the digital tools and platforms available. Jenna delivered a very thorough, detailed, thoughtful and clearly well-prepared training session that immediately empowered the team with the confidence and initiative they needed to apply this learning to their own specialisms.

Hollie said "As someone who has no experience in marketing this training was well structured and really in depth without being over complicated. I feel equipped now with all the right information we need for Instagram planning moving forward".

Andrei said "Very easy to follow the entire training. It was well structured and simple. Jenna's approach was really engaging and definitely, I would recommend her technique to anyone, no matter if you're new to marketing field or you already have some years of experience. Great course, loads of fantastic ideas that didn't occur to us, but due to Jenna's guidance we brought them up and realised the huge potential of these changes can have to produce on our desired results."

I wouldn't hesitate to hire Jenna."

Nichola Stott MD, Erudite Agency.

ABOUT YOUR TRAINER

Jenna Tiffany is Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna has been recently recognised as one of the top 100 female marketers to follow, is a Chartered Marketer and elected Fellow of the IDM with over ten years’ marketing experience across both B2B and B2C. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on digital and marketing strategy.

As a recognised expert, Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Email Best Practice hub shaping the industry’s best practice and involved in developing the latest research. Jenna is also a marketing tutor teaching CIM courses as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events across Europe. Jenna regularly gets interviewed for her thoughts on the latest trends in email marketing and has authored guides for publications such as Smart Insights.

OUR BESPOKE DIGITAL MARKETING SERVICES:
• Email marketing consultancy - strategy, campaign building, design, copy, reporting.
• Marketing strategy - website, social media, PPC and SEO we create digital strategies for every channel.
• Analyse customer behaviour - utilise behavioural data in your marketing campaigns.
• Training & workshops - Marketing Strategy Workshops, on best practice, technology platforms, website analytical tools, latest digital trends.
• Thought Leadership - articles, whitepapers, guides, we're here to write for you.
• Public speaking - keynotes, conferences, events.

MARKETING STRATEGY WORKSHOPS