The only marketing book you’ll ever need - launches today! Don't miss out, order your copy!
It’s been years in the making, and it’s finally here. Jenna Tiffany's book, Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing, has launched globally today!
Dr Dave Chaffey, Co-founder of SmartInsights.com and co-author of ‘Digital Marketing Strategy, Implementation and Practice’ says;
“If your business doesn't have a coherent marketing strategy, Marketing Strategy will provide you with a practical handbook that combines both classic marketing and brand strategy concepts with advice on tactics and execution including digital channels which are missing from many books on marketing strategy. You can use the many frameworks to guide your thinking, plus interviews and examples from many practitioners to help inform your strategy.”
‘Marketing Strategy’ has had rave reviews from marketing experts. Alicia Farrell describes it as Al “a must-have”. Joolz Joseph calls it “superbly practical, up-to-date and comprehensive”. Rachel Aldigheri says it’s, “A key marketing strategy manual to accompany you from the classroom to the boardroom.”
Jeanne Jennings, CEO of Email Optimization Shop, General Manager at Only Influencers, and Programming Chair for the Email Innovations Summit has been very complimentary, saying:
“Jenna Tiffany adds to the body of knowledge on how to make an email marketing program more effective and more profitable! I especially liked her chapter on common pitfalls, as it addresses the most common issues with email marketing programs, head-on. If you’re looking to start or improve an email marketing program, this is a book that will help.”
Marketing Strategy: Overcome Common Pitfalls and Creative Effective Marketing is for anyone who wants a complete, no-nonsense guide to strategic marketing.
If you’re:
- A marketing student
- A business student
- A business owner
- An entrepreneur
- A professional marketer
- A marketing teacher / coach
- Or anyone with an interest in marketing
- then this book is for you!
Everything you need to know about marketing strategy
‘Marketing Strategy’ by Jenna Tiffany will teach you:
- What ‘strategy’ is (dispelling some common misconceptions!)
- Why strategy is important.
- The history of marketing strategy.
- How to build your own strategy.
- How to use that strategy to run a dazzlingly successful campaign.
- How to analyse and draw insights from your strategy’s performance.
- How to use what you’ve learned to reach the giddy heights of a career in marketing.
It does this through:
- Clear, engaging, and easy-to-follow explanations.
- Real-world case studies which bring the theory to life.
- Practical exercises to help you form your own strategies.
- Interviews with marketing experts, professionals, and gurus.
- Brand new (and totally exclusive!) models and frameworks.
Nichola Stott, Managing Director of Erudite says;
“Jenna is one of those marketing practitioners who manages to both be an experienced and skilled tactician, as well as extremely skilled at communicating strategic thinking and planning in the most clear and concise way.”
Order your copy through our website to receive a 20% discount! 