In just 2 weeks my new book, “Marketing Strategy” will be hitting shelves. A few lucky people have read it already – here’s what they had to say.
“A superbly practical, up-to-date and comprehensive marketing textbook which includes relevant updates on classic frameworks, insightful interviews and useful case studies. This easy-to-read guide to the art of marketing is a must for students and marketers alike, offering guidance not just on what to do and why, but also what not to do.”
That’s what Joolz Joseph FCIM, Marketing Mentor, Trainer and University Lecturer thinks about my upcoming book – which is released in just 2 weeks!
A lot of amazing people have contributed to this book. I’d like to take this opportunity to thank them all for their time, their expertise, and the incredible insights they’ve given me. From the incredible Dan Barker who wrote the foreword to the many marketing gurus who sat down for an interview with me and to the experts who have read, reviewed (and raved!) about ‘Marketing Strategy’ – a huge thank you!
Writing ‘Marketing Strategy’ has been a labour of love for me. My intention was to write the book I’d had when I was learning the ropes. A book which covers everything, from the bigger picture to the tiniest details, in a way that’s easy to understand.
You won’t find any dry theorising or impenetrable jargon here. Instead, I’ve filled my book with interesting case studies, practical exercises, interviews with marketing experts, and useful marketing models (explained in the clearest, most engaging style).
Here’s what Gavin Laugenie, Head of Strategy and Insight at dotdigital had to say when he read my book:
“Marketing strategy, Jenna just gets it! This book is testament to her unique approach to working; whether it’s building from scratch or re-evaluating a current strategy, it’s all about generating results. The interviews with real-life marketers add a unique layer and sprinkles added flavour, colour and relevance to an already insightful and practical read—a must for anyone looking to challenge or reaffirm what they’re already doing.”
What will you find inside the covers of ‘Marketing Strategy’?
The most comprehensive marketing strategy guide available. This is the only book that will tell you everything you need to start (or further) a career in strategic marketing.
As Ade Lewis, Marketing Director of Mailchimp puts it, “If you are new to marketing then this book could easily form the foundation of your marketing career. For experienced marketers, there is still plenty to learn.”
Insights from top marketing experts. From the foreword by marketing guru Dan Barker to case studies, and top tips, this book is packed full of expert insight, experience, and opinion. I’ve also included exclusive interviews with some of the world’s top marketing experts, including James Delves (Head of PR and Engagement from the Chartered Institute of Marketing), Tim Bond (Head of Insight at the DMA), Jono Alderson (Special Project Manager at Yoast), Victoria Peppiat (COO and co-founder of Phrasee) and more.
Case studies with exclusive insights. I’ve worked hard to provide relevant real-life case studies which make all that marketing theory come to life. I’ve interviewed people involved with these cases – like Sara Meikle, Senior Loyalty Officer at Action For Children – and they’ve given me exclusive insights you’ll only find in this book.
The most useful models, theories, and approaches. Marketing changes all the time, so I’ve made sure this book arms you with both the most up-to-date marketing approaches and the future-proof favourites that never fail. With this broad scope, I hope to give you the tools you need to build flexible strategies – strategies which can adapt and thrive no matter what the world throws at them.
Brand new and exclusive marketing models. In this book, you’ll find a handy guide to well established models like SWOT and PESTLE, plus be introduced to exciting new models like STRATEGY, COMPETE and SWOTELL. You can only find these new theories and models in ‘Marketing Strategy’ by Jenna Tiffany – so pre-order your copy to stay ahead of the game!
All in all, there’s a lot to get your teeth into!
Everyone who’s read ‘Marketing Strategy’ so far has raved about it.
“A key marketing strategy manual to accompany you from the classroom to the boardroom.”, says Rachel Aldighieri, Managing Director at the DMA (Data & Marketing Association)
“If I were to reference a credible source and a marketing practitioner, then Jenna Tiffany’s contribution to our community of practice would be top of the list.” Says William Ang’awa – Senior Lecturer in Marketing and Enterprise, Faculty of Business, Law and Tourism, University of Sunderland.
To join the likes of these marketing giants, and add the most exciting new marketing book to your shelves, pre-order your copy of ‘Marketing Strategy’ by Jenna Tiffany.
About Jenna Tiffany
Jenna Tiffany, award-winning marketer, has been recognized as one of the top 50 marketers to follow in the world. She is the Founder and Strategy Director at marketing agency Let’sTalk Strategy, providing strategic consultancy services across the digital marketing mix. She is a Chartered Marketer and awarded Fellow of the Institute of Data & Marketing (IDM) with over ten years’ marketing experience, and has consulted on marketing strategy with brands such as Shell, Hilton and World Duty Free.
Jenna is an author and keynote speaker, having spoken at hundreds of marketing events worldwide and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna is also a qualified teacher regularly teaching marketing at universities. She regularly gets interviewed for her thoughts on marketing strategy and the latest trends.