Today, I have the very great pleasure of sharing an interview with the legendary Joolz Joseph. Try not to be envious of that gorgeous beach behind her! She has some incredible insights to share from her spot in the sun.
Joolz Joseph is one of those people who can wear a lot of hats and make it look easy. As well as running her own consultancy, Joolz is a university lecturer, a mentor, an email marketing expert, a motivational speaker, and more.
Joolz always has a fresh perspective and is never afraid to challenge established thinking. This is one of the reasons why she’s so phenomenally successful at what she does. Thanks to Joolz, many business owners have been strategically empowered, and transformed into marketing powerhouses.
In our interview, Jools shares her secrets with her trademark warmth and humour. Click ‘play’ to learn about everything from the importance of ‘why?’ to the reasons you shouldn’t even trust your own judgement.
So you can find your favourite bits again more easily, I’ve added timestamps below:
- How did you get into marketing? 0:45
- What does your current role involve? 0:25
- What’s your top advice for aspiring marketeers? 2:11
- As a university lecturer, what are the main challenges you find with teaching marketing? 3:15
- The importance of asking ‘why?’ in marketing 5:00
- Do you have any tips on how to get into the customers shoes? 5:50
- What are the go-to tools in your marketing kit? 7:00
- What are the key ingredients that should be included in a marketing strategy? 7:45
- What do you think are the most common pitfalls that marketers struggle with? 10:05
- What advice would you give your younger self if you were starting out in marketing today? 13:08
I’d like to give a massive thank you to Joolz for taking part in this interview with me. If you want to know more about Joolz and her work, check out her LinkedIn page, or head over to her marketing consultancy site.
For the next in my series of interviews, subscribe to the Let’sTalk Strategy Youtube channel or if you prefer listening on the go, to our SoundCloud playlist. Next time, I’ll be talking to Kevin Dunckley of HH Global about sustainability, curiosity, and why you really, really need to know your customer. Click the notification bell and watch it as soon as it drops!
For more on marketing strategy and how it can transform your business, check out my 5* rated book, ‘Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing’.
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