This week, I’m delighted to share my interview with Kevin Dunckley, Chief Sustainability and Innovation Officer at HH Global.
HH Global is a renowned marketing execution partner, operating in 44 countries. As its Chief Sustainability and Innovation Officer, Kevin is responsible for driving progress and supporting the values that make HH Global so successful.
In our chat, Kevin’s passion for his job and his clients really shines through. He explains the interconnectedness of innovation and sustainability and shares some fascinating insights into the post-covid world of work. Did you know, for example, that 40% of all employees are currently considering their next role? That blew my mind!
I’ve added timestamps below, so you can easily find the topics you enjoyed again.
- How did you get into marketing? 0:20
- What does your current role involve? 1:20
- Your role involves both sustainability and innovation. Which of these do you see as most important? 2:13
- Do you have any tips on how to think differently? How do you challenge yourself to think in different ways? 3:00
- What are your tips for aspiring marketeers? 4:35
- What are your tips for getting started with marketing planning? 5:46
- Do you have an example you could share with us of a brand that’s really effective at marketing? What challenges do you find when implementing marketing plans with clients? 9:20
- The importance of knowing the customer 10:30
- How has Covid changed your work and your clients’ work? 11:22
- What do you think are the most common pitfalls marketers face, and how can we overcome them? 16:05
- What advice would you give your younger self if you could go back to when you were first starting in marketing? 17:55
I’d like to give a massive thank you to Kevin for taking part in this interview with me. If you want to know more about Kevin and his work, check out his Linkedin profile.
For the next in my series of interviews, subscribe to the Let’sTalk Strategy Youtube channel or if you prefer listening on the go, to our SoundCloud playlist. Next time, I’ll be talking to Michele Gettins of Iamproperty. Michele is my old boss, and a very fun campaign to share! Click the notification bell and watch it as soon as it drops.
For more on marketing strategy and how it can transform your business, check out my 5* rated book, ‘Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing’.
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