Today’s treat is an interview with Michele Gettins. Michele isn’t just a legend who’s managed to pull marketing up to its rightful place in the boardroom – she’s also my former boss! So I am well aware of her passion, her drive, and the pride she takes in her job.
She’s also a warm and friendly person, which makes her wonderful to work for and brilliant to interview.
Currently, Michele is the Chief Marketing Officer for Iamproperty. She’s worked wonders in the Iamproperty marketing department, and has achieved the dream of pretty much every corporate marketer – she sits on the board.
We all know that marketing is generally undervalued and misunderstood – so how has Michele managed to convince Iamproperty that marketing deserves a place on the board? We discuss that in detail in our interview. If you’re struggling to make your voice heard or to emphasise the value of marketing, you really can’t miss this interview!
Here’s a taster of what we’ll be talking about (with timestamps, so you can find your favourite bits easily!):
- How did you get into marketing? 0:20
- What does your current role involve? 5:19
- Iamproperty has brought marketing to board level. What do you think drove that recognition of value? 6:33
- What’s your advice for aspiring marketeers? 8:14
- How can you get to know the wants, needs, and desires of customers? 10:00
- The importance of understanding what the customer values 12:25
- How you can weave customer insight into day-to-day practice 13:50
- In the book, you have shared an amazing case study. Can you share a bit of background on that? 14:35
- What do you think are the most common pitfalls marketers face, and how can we overcome them? 22:56
- What advice would you give your younger self if she were starting out in marketing today? 25:14
I’d like to give a massive thank you to Michele for taking part in this interview with me. If you want to know more about Michele and her work, check out her LinkedIn page.
For the next in my series of interviews, subscribe to the Let’sTalk Strategy Youtube channel or if you prefer listening on the go, to our SoundCloud playlist. Next time, I’ll be talking to Jono Alderson of Yoast. Jono is a well-known and disruptive force in the world of SEO. In our interview, he’ll be sharing everything you need to know to bring Google under your spell.
For more on marketing strategy and how it can transform your business, check out my 5* rated book, ‘Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing’.
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