I have a treat for you all this week - an interview with Tim Bond, Head of Insight at the DMA (Data & Marketing Association).
Tim comes from a background in social sciences. This gives him some seriously valuable insights into the dynamics between brands, marketers, and customers.
He’s used his social science training to great advantage during his marketing career, executing some incredible projects and delivering razor-sharp tactical insights across many sectors. His campaigns have been shortlisted for several awards, including CIPR Excellent, MRS, PRWeek, and SABRE.
As Head of Insight at the DMA he works to develop actionable insights for data-driven marketers. If you’re not sure what that means, don’t worry - we’ll get into it in the interview! He is firmly committed to putting the customer first, and is a huge asset to the DMA’s customer-centric philosophy.
In the interview, we discuss his advice with aspiring marketers, why only truly customer-centric brands will survive in the post-pandemic world, why GDPR isn’t a dirty phrase, and much more! You can watch the interview on the Let’sTalk Strategy YouTube channel, or listen via Soundcloud.
I’ve added some time stamps below, so you can go back and listen again to your favourite bits 😊
- How did you get into marketing? 0:28
- What does your role at the DMA involve? 1:23
- What would your advice be for aspiring marketers? 1:50
- In your interview in the book, you highlight that consumers will lead the change. What do you mean by that? 2:55
- How is Covid driving change in the way businesses and marketers operate? 4:33
- Do you think that Covid has forced businesses to practice what they preach and put the customer first? 5:49
- Why ‘GDPR’ is not a dirty phrase 7:40
- What do you think are the most common pitfalls a marketer faces, and how can you overcome them? 10:25
- What advice would you give to your younger self if you were starting out in marketing today? 13:59
I’d like to give a massive thank you to Tim for taking part in this interview with me. If you want to know more about Tim, you can find him through LinkedIn.
For the next in my series of interviews, subscribe to the Let’sTalk Strategy Youtube channel or if you prefer listening on the go, to our SoundCloud playlist. Next time, I’m interviewing Nicola Stott, founder of top SEO agency Erudite. Among other things, we’ll be talking about the importance of educating clients, and the lessons we can learn from Cuthbert the Caterpillar. Click the notification bell and watch it as soon as it drops!
For more on marketing strategy and how it can transform your business, check out my 5* rated book, ‘Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing’.
